Every opt-in gives you two chances to earn: the download page they see straight away and the PDF they keep. These tips help you use both well, with the tools already inside the plugin.
Match the offer to the guide:
A subscriber who downloads an email checklist wants help with email. Point them at an email course or an email tool, not a general offer. Use a per-funnel Affiliate Link Override or per-funnel resources for your busiest funnels. See Editing a Funnel and Global Settings vs. Per-Funnel Overrides.
Use the Traffic Toolkit's ideas:
Each funnel's Traffic Toolkit ends with Turn This Funnel Into Income: offer types that suit that funnel's audience and where to find offers. Open it from the Funnels tab with the Traffic button on any funnel. See The Traffic Toolkit.
Offer your own next step:
Your own course, coaching call, membership or template pack fits perfectly in a resource card. The reader has just said yes to something free, so a clear next step is welcome.
Mix cards and banners:
Use Recommended Resources for offers that need a sentence of explanation, and Download Page Banners for offers that look good as a picture, such as a live workshop. See Recommended Resources and Download Page Banners.
Put your link inside the PDF too:
The PDF Rebrander adds a call to action page to the free PDF with a button to your link. The PDF travels: subscribers save it and share it, and the button goes with it. See What the PDF Rebrander Does.
Partner promotions:
A banner slot is a simple way to promote a partner's webinar or launch for a set time. Add it, save, and remove it when the promotion ends.
Track what gets clicked:
Use a tracking link for each card and banner so you know which ones earn. WP Conversion Tracker counts clicks and conversions inside WordPress. See Recommended: WP Conversion Tracker.
Build the relationship first:
Your autoresponder sends the follow up. A short welcome series that delivers more value than the free guide makes every later offer easier. Make sure the funnel's list starts that series. See Default Autoresponder vs Per-Funnel Overrides.
A real example:
Your Site sends every free guide reader to the free Inbox Starter Course, which then recommends paid tools inside the course emails. The busiest funnel, the email list checklist, has its own cards for the course and for a pack of welcome email templates, and a banner for the weekly workshop. The rebranded PDFs end with a page that links to the same course, so readers who come back to the PDF weeks later still see the next step.
Tips:
- Change one thing at a time and watch the Dashboard for a week before the next change.
- Review your offers every few months and replace any that no longer fit.