Ad platforms and many tools ask you to paste a snippet of code on your pages. Because funnel pages are served outside your WordPress theme, the plugin gives you its own places for that code, so it lands on exactly the pages you want.
Where to find it:
- For all funnels: open the Settings tab and scroll to Tracking & Analytics.
- For one funnel: open the Funnels tab, click Edit, and go to the Tracking Codes section.
The three global codes:
- Squeeze Page Tracking: added to every opt-in page. Use it for page view tracking and retargeting pixels.
- Download Page Tracking: added to every thank-you page. The best place for conversion pixels, such as a Facebook Lead event or a Google Ads conversion, because reaching this page means someone opted in.
- All Funnel Pages Tracking: added to every funnel page. Use it for site-wide scripts such as a chat widget or a heatmap tool.
Each card has a Placement menu and a Tracking Code box.
Placement:
- Inject in the page head, marked (Recommended): right for most pixels and tags.
- Inject before the closing body tag: for scripts that should load after the page, such as chat widgets.
Step by step:
- Copy the code from the tool, for example your Meta Pixel base code.
- Open the Settings tab and scroll to Tracking & Analytics.
- Paste it into the right card's Tracking Code box.
- Choose the Placement.
- Click Save Settings.
- Open a funnel in a private window and check the tool's own test or helper to see the code fire.
Per-funnel codes:
On a funnel's Edit page, the Tracking Codes section has a Squeeze Page Tracking Code and a Download Page Tracking Code, each with its own Placement. Code entered there is used instead of the global squeeze or download code, for that funnel only. An Override active label shows next to a field that holds code. All Funnel Pages Tracking and Google Analytics still apply to the funnel.
A real example:
Sam puts the Meta Pixel base code with a PageView event in Squeeze Page Tracking and a Lead event in Download Page Tracking, both in the head. For FREE Email List Building Checklist, Sam adds a Download Page Tracking Code with a Lead event named Email List Checklist, so Facebook reports the checklist sign-ups separately. Every other funnel keeps the global codes.
Tips:
- Paste the code exactly as the tool gives it, including its script tags.
- Put conversion events on download pages, not squeeze pages, so you count sign-ups, not visits.
- Google Analytics has its own field. See Google Analytics GA4 Integration.
- Keep a copy of your codes in a text file, so you can paste them again on another site.