Your funnel pages are served outside your WordPress theme, so an analytics plugin that adds Google Analytics to your theme does not reach them. The plugin's own Google Analytics field fixes that: enter your ID once and every funnel page is tracked.
Google Analytics shows you where visitors come from, which devices they use and how they move around your site, which adds to the plugin's own funnel stats.
Where to find it:
Open the Settings tab and scroll to Tracking & Analytics. The Google Analytics card has one field, GA4 Measurement ID.
Step by step:
- In Google Analytics, open Admin, then Data streams, and click your website stream.
- Copy the Measurement ID. It starts with G-, for example G-YS7Q2K4P1M.
- In the plugin, open the Settings tab and paste it into GA4 Measurement ID.
- Click Save Settings.
- Open one of your funnels in a private window and check Realtime in Google Analytics. Your visit shows within a minute or so.
What the plugin adds:
The standard Google Analytics tag (gtag.js) with your ID, placed in the head of every funnel page. It goes on squeeze pages and download pages for every funnel, including custom funnels from the Funnel Builder add-on.
One ID for all funnels:
The Measurement ID is global. To send extra events from one funnel, such as a conversion on its download page, add a code in that funnel's Tracking Codes section on its Edit page (see Custom Tracking Codes).
A real example:
Sam pastes G-YS7Q2K4P1M into GA4 Measurement ID and saves. In Google Analytics, Sam can now see that most visitors to yoursite.com/free/EmailListBuildingChecklist/ come from Facebook on phones, and that the download page gets a visit for nearly every second squeeze page visit on a good day.
Tips:
- Use the ID that starts with G-. Older Universal Analytics IDs that start with UA- are no longer collected by Google.
- In Google Analytics, mark the download page visit as a key event to count opt-ins as conversions.
- If you use a cookie consent tool, check that it covers your funnel pages too.