A snippet is a piece of text you write once and reuse anywhere. Settings has a Text snippets section.
Give the snippet a name, for example signoff, and write the text. Then use it in any broadcast, automation email or template:
{{snippet.signoff}}
Change the snippet later and every email that uses it changes too, including automations that are already running.
Good things to keep as snippets:
- Your sign-off and name
- Your postal address block
- A standard offer or discount paragraph
- A support link and opening hours
Snippets can contain merge codes:
A snippet can include ordinary codes like {{first_name}}, and they are filled in per person exactly as they would be anywhere else. A snippet can even use another snippet.
If a snippet name does not exist, nothing is printed, so a typo leaves a gap rather than showing raw code. You can give it a fallback: {{snippet.offer|Thanks for reading}}.