🤖 Building A Sequence With AI

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Writing a five or seven email series from a blank page is the job that never gets done. The AI builder writes the whole run for you: every subject line, every email body, and a sensible wait between them. You read it, change what you like, and switch it on.

New flows are built as Automations now, so the main place for this is the automation editor, in the panel called Build this automation with AI. The older Sequences screen has the same builder, called Build this sequence with AI, for sequences you already have (see Sequences: Triggers And Steps).

Where to find it:

Emails, then Automations, then ➕ New automation (blank). The panel Build this automation with AI sits near the top, under the automation's settings. On an automation that already has steps it is folded: click ▾ Open to show it. The panel only appears once an AI key is connected; without one, a single line links to AI Studio.

Building a series:

Build this automation with AI panel with the brief box, How many emails set to 5, Kind of follow-up set to Welcome series, and the Build my automation and Talk buttons
Describe the series, choose how many emails and the kind, then click Build my automation.
  1. Type what you want in the box, or click 🎤 Talk and say it. For example: "A 5 email welcome series for new gardening subscribers. Introduce Anna, give one useful tip per email, then invite them to the Seed Starting Video Course in the last one."
  2. Set How many emails, from 1 to 12.
  3. Pick the Kind of follow-up: 👋 Welcome series, 🌱 Nurture, 🚀 Launch, 🔄 Win back, 🛒 Abandoned cart or 📦 Post purchase.
  4. Click Build my automation. It usually takes 20 to 40 seconds.
  5. The steps appear on the canvas: the first email goes out straight away, then a Wait step before each following email, with the wait the AI chose.
  6. Read every email, edit anything, add an if/else where you need one, then press 💾 Save automation.

The three example chips under the button fill the box with a ready brief when you click them, which is a quick way to see what a good description looks like.

What you get:

  • One Send an email step per email, with a subject and a full HTML body.
  • A Wait step between emails, in hours or days.
  • A straight run of emails. The builder does not add branches; add an If / else yourself on the canvas afterwards, for example to stop the series for people who already bought.

Replacing and undoing:

If the canvas already has steps, you are asked "Replace the steps already here?" first. After a build, ↩ Undo appears at the top of the panel and puts the canvas back exactly as it was. Nothing is saved until you press 💾 Save automation, and nothing sends while the status is Draft.

On the Sequences screen:

Build this sequence with AI panel on the Sequences screen with the same brief box and settings
The same builder on the older Sequences screen.

The older screen works the same way. Open a sequence, use the panel Build this sequence with AI, set How many emails (1 to 12) and Kind of sequence, and click Build my sequence. The ✨ Build with AI button in the Steps header scrolls to the same panel. The emails land in the steps list with their waits, ↩ Undo is offered, and the sequence stays as it is until you press 💾 Save sequence.

A real example:

Anna at Leafwise Gardening wants a post-purchase series for the Raised Bed Masterclass.

  1. She creates a new automation named "Raised Bed buyers: getting started" with the trigger Makes a purchase: Raised Bed Masterclass.
  2. In Build this automation with AI she types: "4 emails for new Raised Bed Masterclass buyers. Thank them, help them build the first bed this weekend, check in after a week, then mention the Garden Planner Pro."
  3. She sets How many emails to 4 and Kind of follow-up to 📦 Post purchase, then clicks Build my automation.
  4. Four emails and three waits appear. She rewrites the first email in her own words, shortens the third, and saves the automation as a Draft.
  5. She sends a test of each email to herself, then sets it Active.

Tips:

  • Rewrite the first email yourself: it sets the tone for everything after it.
  • For a series with branches and every email already written, start from a prebuilt flow. See 📦 The 25 Prebuilt Automations.
  • The AI Helper can build a whole automation from a chat too. See The AI Helper: Ask It, Or Tell It To Build.
  • Test each email before switching on. See Send A Test From Inside An Automation.
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