Templates save you rebuilding the same layout every time you write. Pick a starter, make it yours once, and start every newsletter or launch email from it.
Every email is also wrapped with your branding automatically: your logo at the top, a view-in-browser link, your social icons, and the footer with the unsubscribe link and your postal address. Your templates only need the content in between.
Where to find it:
Emails, then Templates. In the composer, the Start from a template list sits above the email body.
Your branding:
Set this once and it rides on every email the Mailer sends, whichever template you use.
- Logo: paste an image address or press Media library to pick one. Use a logo with a solid background, a white PNG or JPG; a transparent or WebP logo can show with a black box in Gmail.
- Brand color: your main colour, kept with your branding.
- Email background: white by default, which reads edge to edge like most email today. Pick a colour to sit your email on a card instead.
- Social links: Facebook, X / Twitter, Instagram, YouTube and LinkedIn addresses. Each one you fill in shows as an icon in every email footer; leave any blank to hide it.
Press Save branding.
Your own templates:
My templates shows every template you have saved, each with a live thumbnail. Hover a card to Edit it, Preview it full size, or delete it with the bin (emails already sent are not affected). The default template is marked "⭐ default".
You can add templates three ways: Customize a starter, + Build my own, or Save as template from the broadcast composer.
The starter templates:
There are 13 starters, previewed live with your own logo.
- Designed: Modern Hero (bold colour header, big headline, call to action), Newsletter Pro (newsletter with a featured story), Big Offer (offer box, benefits list, urgency) and Personal Pro (a clean letter with a styled signature).
- Starter: Blank (a minimal canvas) and Broadcast (a standard newsletter layout).
- Lifecycle: Welcome (for new subscribers) and Win-Back (to re-engage quiet subscribers).
- Sales: Product Launch and Promotion.
- Engagement: Announcement and Weekly Digest.
- Transactional: for orders, receipts and notices.
Hover a starter and press Preview to see it full size, or Customize to make your own copy.
Customizing a starter or building your own:
- Press Customize on a starter (or + Build my own for an empty one).
- The New Template screen opens with the layout loaded and the name set to, for example, "Welcome (my version)".
- Change the Template name and pick a Category: Custom, Starter, Lifecycle, Sales, Engagement or Transactional.
- Edit the body in the editor. The merge code chips and the Button chip are above it, and the Live preview on the right updates as you type, wrapped exactly as it will be sent.
- Replace every [bracketed] placeholder with your own words and links.
- Tick Use as the default template for new broadcasts if you want it first in the template lists and marked as your default.
- Press Save template.
Using a template in a broadcast:
- On the Start here step, open Start from a template.
- Pick from Built-in starters or Saved templates.
- If the body already has text, you are asked first, because the template replaces it.
To keep an email you are writing as a template, press Save as template above the body and give it a name. It appears under Saved templates straight away.
A real example:
Leafwise Gardening sends weekly tips every Thursday.
- Anna sets the branding once: the Leafwise logo on white, and the Instagram and YouTube links.
- She presses Customize on Newsletter Pro, renames it "Leafwise weekly tips", sets the category to Engagement, and replaces the placeholders with her usual sections and {{snippet.signoff}}.
- She saves it. Each Thursday she starts a new broadcast, picks Leafwise weekly tips from Saved templates, and only writes the new tips.
Tips:
- Make one great house template and use it for most emails. Readers recognise it at a glance.
- Keep layouts simple. A single column reads best on a phone.
- Put your sign-off in a snippet rather than in each template, so changing it once changes it everywhere (see Reusable Text Snippets).
- After changing your branding, open any template's preview to check the logo and colours.