💰 How Email Revenue Is Counted

The Revenue figures in ResultsAiX Mailer answer one question: which email earned this sale?

Every sale is credited to one email only, so the revenue shown across your broadcasts and automations never adds up to more than you really took. Nothing is guessed from who happened to be sent an email; it comes from what the buyer clicked or opened.

The rule, in order:

1. Last click wins. The sale goes to the email the buyer most recently clicked in the 7 days before they bought. It is their real last click: if they clicked Monday's email, then Wednesday's, then went back to Monday's before buying, Monday's gets it.
2. No click? The sale goes to the last email they opened in those 7 days. These are always shown on their own line as Opened only, then bought, never blended into the click figure, because some mail apps load images by themselves.
3. No click and no open that week? The sale is not credited to any email. It is still real money, and the Dashboard shows it as Other sales.

Clicks on your unsubscribe, preferences, view in browser and confirm links never count.

How to read a Revenue cell:

• The large green figure is money from buyers who clicked this email, with a line such as Clicked, then bought: 14 sales.
• A smaller line such as Opened only, then bought: 5 sales, with its own amount, is buyers who opened this email but did not click it.
• A dash means no sales are credited to that email yet.

The two lines are separate groups of buyers, so they are never added together. The headline is always the figure you can stand behind. Hover over the column heading to read the rule in a tooltip.

Where you see it:

• The Revenue (all time) column on the Broadcasts list, on the Automations list, and in the Dashboard's Recent broadcasts and Automations running tables. All time means every sale that email has earned since it went out.
• The revenue tile at the top of every report: Revenue (all time) on a broadcast report, Revenue on an automation report.
• The Revenue tab inside a report.
• The Who purchased tab, which lists the people behind that tile, with an Email rev column beside each person.
• The Email Revenue tile on the Dashboard.

The Revenue tab in a report:

1. Open a broadcast or automation report and click the Revenue tab.
2. Under Clicked or opened within, choose 3 days, 7 days, 14 days or 30 days before they bought. 7 days is the standard.
3. Tiles show Clicked, then bought, Opened only, then bought, Sales and Buyers.
4. The table lists every credited sale: the buyer, the product, the amount, the kind, the payment service, when it happened, and the Source, either Clicked this email or Opened this email.

The Email Revenue tile:

On the Dashboard, the large figure is sales from an email click in the date range you picked. Under it, From opens and Other sales show the rest of what came in. The three together add up to everything you took in that range, so you can see at a glance how much of your income email drives.

Corrections and repeat payments:

• A sale that is later reversed comes off the email that earned the original sale, not whichever email the buyer clicked afterwards.
• Automatic repeat payments on a subscription are never counted as email revenue. The billing system took them; no email persuaded anybody.
• Automation emails compete on equal terms with broadcasts. If the buyer's last click was in a welcome series email, the automation gets the sale.
• Only your own sales count, not commissions you earned promoting someone else's product.

Nothing is stored:

Credit is worked out fresh from the clicks, opens and purchases already on record. There is no saved figure to go out of date, and the rule applies to every email you have ever sent.

Why a sale may land in Other sales:

• The buyer came from an affiliate, an ad, a social post or a search, and had not opened or clicked your email that week.
• They bought with a different email address from the one they subscribed with.
• They read on one device and bought on another, with images and links blocked, so no open or click was seen.

Every business has some of these. A large share simply tells you how much of your income comes from outside email, which is worth knowing.

Where the sales come from:

Revenue needs sale records to match against. They arrive from a connected sales source: ResultsAiX Commerce, set up on Setup, then Integrations, or Launch Manager, which brings in WarriorPlus, JVZoo and Stripe sales. Until one is connected, revenue cells stay empty and the Email Revenue tile says connect a sales source to see it.

A real example:

Leafwise Gardening sends Bundle week to 1,026 readers. Fourteen readers click it and buy within 7 days, so the Revenue (all time) tile shows the click money with Clicked, then bought: 14 sales. Five more readers only opened it and then bought from Anna's website, so they show on their own Opened only, then bought line. One reader clicked Bundle week on Monday, then clicked Frost prep on Wednesday and bought on Thursday: that sale belongs to Frost prep, the last click.

Tips:

• Sort the Broadcasts list by Revenue (all time) to see your best earners.
• Use the Who purchased tab to tag buyers, or leave them out of the next offer.
• For a launch, compare 7 days with 3 days on the Revenue tab to see how fast your list buys.