EPC (earnings per click) shows how much revenue each click of traffic made. It is the fairest way to compare partners who send very different amounts of traffic: a partner with 500 clicks and a partner with 50,000 can be compared directly.
Two directions:
- Received EPC is revenue received divided by hops received. It shows what the traffic a partner sends you earns per click.
- Sent EPC is revenue sent divided by hops sent. It shows what your traffic earns per click on their offers.
On a partner's page, where several sources track the same product, EPC is the best revenue figure divided by the best hops figure, so nothing is counted twice.
Where EPC shows:
- The EPC column on the Partners list, in bold green when it is $1.00 or more. Click the column title to sort by it.
- The Reciprocity table on each partner's page, for every row.
- The product tables on each partner's page.
- The partner PDF report, in Key Statistics and the EPC comparison chart.
- The tier tables in the AI Brain's Partner Outreach.
What is a good EPC:
Every market is different, so compare partners on the same offer. As a rough guide:
- Under $0.50: room to improve the offer or the match
- $0.50 to $1.00: decent
- $1.00 to $2.00: good
- $2.00 and up: excellent
How to use it:
- Sort the Partners list by EPC to find the partners whose traffic converts best for you.
- When you pitch a launch, quote the EPC your top partners earned on your last one.
- Compare received EPC by partner. A low number with high hops can mean the audience was not a good fit.
A real example:
On the Partners list, Priya Nanda's EPC is over $3 and Marcus Bellweather's is just under $2. Both are excellent. In her Inbox Magnet Pro JV invite, Dana mentions that her top affiliates earn over $2 per click on her offers.
Tips:
- EPC needs hops, so it comes from your WarriorPlus CSV imports and scraped stats. IPN sales do not carry click counts.
- Look at EPC together with the Value Score for the full picture.
- See Partner Profiles (Edit Page) for EPC per product.