The Offer tab sets the pitch inside the room: when it appears, what it says, where it sits and how it looks.
Where to find it:
Open the webinar, then the Offer tab.
Setting it up:

- Tick Show a timed offer during the webinar.
- Set Reveal at (minutes in) and + seconds (0-59). It is precise to the second, live and on the replay.
- Set Countdown (minutes, 0 = none).
- Write the Offer headline and Offer subtext.
- Set the Button text.
- Paste the Button URL (your checkout or sales page).
- Choose Where the offer appears: Over the video (slides up from the bottom) or Below the video (never covers the picture).
- Click Save.
The design:

- Style: Dark bar, Light bar or Gold bar across the bottom, or Corner card, which covers less of the video.
- Background, Text, Button, Button text and Countdown colours. Leave one empty to use the style's own.
- Countdown wording, the line before the timer.
- Let viewers minimise the offer. It shrinks to a small button in the corner, with the countdown.
- Preview shows how it looks.
Hide the offer when the webinar ends:
Tick it for a time-limited offer. Once the session is over, the room shows only the closing card. Leave it unticked to keep the offer on screen after the end. The replay follows its own setting on the Replay tab.
How it behaves:

The offer stays hidden until the reveal time, then appears where you chose. The countdown starts when that person sees the offer. The button opens in a new tab so the webinar keeps playing.
Tracking rides along:
Any affiliate id, campaign or source tag a visitor arrived with is added to the button for them. To place a tag in a set spot, type its name in curly brackets with a fallback after a bar, for example {aff|maya}. See Affiliate And Campaign Tracking.
Click tracking:
Every click is saved on that person's attendance. It feeds the offer click numbers on the Dashboard and Analytics, the Clicked offer column in the CSV, the clicked offer group for follow ups, and the clicked offer tag and webhook event.
Showing it early when live:
While broadcasting from Go Live, Show offer now shows the offer to everyone in the room straight away.
A real example:
Maya's Kitchen Garden Plan reveals Join The Kitchen Garden Club at 23:20 with a 15 minute countdown, the wording "Bonus checklist closes in", the button Join The Club, and the Corner card style below the video. Viewers can minimise it.
Choosing the reveal time:
Set the reveal at the first slide or minute of your pitch. On an AI Deck, play the preview and note the minute your pitch starts. On a Recorded or Live webinar, note the minute you begin talking about the offer.
Choosing the countdown:
- 0 for no countdown
- 15 to 30 minutes for a bonus that closes during the webinar
- Change Countdown wording to say what closes, for example "Bonus checklist closes in"
Over or below the video:
Over the video slides up from the bottom and grabs attention. Below the video never covers the picture, which suits slides with text near the bottom.
Offer on the replay:
On the Replay tab, Keep showing the offer on the replay decides whether replay viewers see it. Turn it off for an offer meant for the live night only.
Checking it before you go live:
- Look at the Preview in Design.
- Watch the room around the reveal time.
- Click the button and check your checkout opens with the right tags.
Reading the results:
The Dashboard shows offer clicks for all webinars. The webinar's Analytics shows Saw the offer and clicks for live and replay viewers, and with sales recorded, Sales after the live and Per live attendee.
What to do next:
- Affiliate And Campaign Tracking
- Behaviour Follow Ups After The Webinar
Common questions:
Can I have two offers?
Each webinar has one timed offer. For a second product, use the AI assistant's product, a handout, or a follow up email.
Can the offer stay after the webinar ends?
Yes, unless Hide the offer when the webinar ends is ticked.