Switch on Tag by behaviour and the plugin writes tags to your autoresponder for you. Every registration also carries custom fields. Here are the exact names, so you can build your automations before your first webinar.
The tags:
Each tag is the webinar's own name inside WordPress, a space, a hyphen, a space, and the behaviour:
- Webinar name - Attended
- Webinar name - No show
- Webinar name - Saw the offer
- Webinar name - Clicked the offer
- Webinar name - Watched the replay
- Webinar name - Unsubscribed
- Webinar name - Resubscribed
- Webinar name - Cancelled
The name part is cut to 60 characters, so keep the start of similar webinar names different. The customer-facing title does not change the tags, so your automations keep working if you set one later. Tags are created when they do not exist yet.
The custom fields:
- rwb_session_ts. The session start as a UTC Unix timestamp. Compare it with now in your autoresponder to give each lead their own deadline.
- rwb_session_utc. The same moment as a readable UTC date.
- rwb_webinar. The webinar name registrants see.
- rwb_join_url. Their own private room link.
- rwb_replay_url. Their own replay link.
- rwb_ followed by each tracking tag they arrived with, in lower case: rwb_aff, rwb_hop, rwb_tid, rwb_hopid, rwb_utm_campaign and so on.
Create the fields once:
Create these fields in your autoresponder with exactly these names. Mailchimp shows merge fields in capitals, so rwb_session_ts is RWB_SESSION_TS there. AWeber only accepts fields that already exist on the list. A field you have not made is skipped.
ResultsAiX Mailer:
On the same site, Mailer's fields are created for you at the first registration, each holding the plain value, and your Mailer audiences can segment on them.
Sending your own reminders:
With rwb_join_url in your autoresponder, your own email tool can send the reminders with each person's private link in them.
When a seat moves:
If someone switches to another session, only rwb_session_ts and rwb_session_utc are updated.
A real example:
Maya's Mailchimp automation waits for the tag "Kitchen Garden Plan (evergreen deck) - No show", then sends three replay emails using RWB_REPLAY_URL, and stops when RWB_SESSION_TS is more than three days old.
Building a deadline in your autoresponder:
- Create the custom field rwb_session_ts in your tool.
- In your sequence, compare it with the current time.
- Send your "replay closing" message when the session was more than two days ago.
- Stop the sequence when it was more than three days ago.
Because the value is the exact start of each person's own session, every lead gets their own deadline.
Sending reminders from your own tool:
- Create rwb_join_url and rwb_session_utc as custom fields.
- Write your reminder emails in your tool with those fields merged in.
- Keep the Confirmation on in the plugin, so the seat is confirmed straight away.
- Switch off the plugin's own reminders if your tool now sends them.
Naming webinars for tidy tags:
Tags start with the webinar's name inside WordPress, cut to 60 characters. Give each webinar a short, clear name, for example Kitchen Garden Plan, so tags read well in your tool. Use the Customer-facing title for the longer name registrants see.
Using tracking fields:
- rwb_aff tells your sequence which affiliate sent the person, so your links can credit them.
- rwb_utm_campaign tells you which campaign they came from.
- rwb_hop and rwb_tid carry marketplace hoplink details.
Checking what arrived:
After a test registration, open the contact in your tool and look for the fields and tags. Fields you did not create are skipped, so create them first.
What to do next:
- Connecting Your Autoresponder
- Affiliate And Campaign Tracking
Common questions:
Are tags created for every webinar?
Yes. Each webinar's tags are created the first time they are needed.
Does renaming a webinar change its tags?
Tags use the webinar's name inside WordPress at the time they are sent, so new tags follow the new name. Keep names stable once automations depend on them.