The What They Cannot Find box lists the searches that found nothing over the last 30 days, with a count for each. Someone typed those words wanting something. Each one is either content you have under another name, or content you have not made yet.
Both are easy to act on, and both are good news.
Where to find it:
Open AiX Search, then Insights. The box sits next to Top Searches. A tip under the chips links to the Rules section.
What to do with each phrase:
- If the content exists under another name, add a synonym on the Rules section of Settings.
- If the content exists but the visitor would not spot it, add a promoted result that pins it for that phrase.
- If a whole content type is switched off, switch it on in Content Sources.
- If the content does not exist yet, you have a tested idea for your next page, post, video or product.
A weekly routine:
- Open Insights every Monday.
- Fix anything you can with a synonym or a promoted result.
- Copy the rest into your content plan.
- A week later, check the phrase has left the list.
A real example:
The Home Bakery Club's list showed pizza dough, pretzels, bagels, air fryer, bake along, panettone, macarons, hot cross buns and bread maker.
- bake along was searched 22 times, but the club has a page called Live Bake-Along Calendar. The hyphen meant the words never matched, so the owner pinned the calendar for the trigger bake along.
- pizza dough and bagels are bread the club has not covered yet, so they went to the top of the recipe plan.
- air fryer and bread maker are equipment questions, a good idea for a Kitchen Kit post.
Tips:
- With PRO, turn these searches into subscribers with Zero-Result Lead Capture, then email them when the recipe is live.
- With PRO, AI Synonym Suggestions reads this list next to your page titles and proposes synonym groups. See AI Synonym Suggestions.
- The weekly digest emails you this list every week. See The Weekly Email Digest.