Vault Brain is the band of tiles across the top of the Audience Vault's 👥 People tab. It sorts your people into segments worked out from their purchases and visits, and each tile shows how many people are in it. Click a tile to filter the People list to that segment. Everything is worked out from your own data inside WordPress, with no outside service involved.
Where To Find It:
Click 👤 Audience Vault. The 🧠 Vault Brain band sits under the stat cards, with Last refreshed and the hint click any tile to filter.
The Segments:
- 🐋 Whales: people who have spent $2,000 or more in total.
- 🏆 Champions: buyers who are among your most recent and most frequent and are high spenders.
- 💎 Big Spenders: people who have spent $1,000 or more across all purchases.
- 💙 Loyal: people with five or more purchases.
- ✨ New Customers: recent buyers with only a few purchases so far.
- 🔥 Hot Leads: identified people with no purchase yet who have made three or more clicks and were seen in the last 7 days.
- 🚨 Can't Lose: high spenders who have not been seen for 90 days or more.
- ⚠️ At Risk: frequent buyers who have been gone for 60 days or more.
- 💤 Lost: buyers who have been gone for more than 365 days.
- ⏸️ Lapsed: buyers with no activity for more than 365 days.
- 🔴 High Churn: repeat buyers who have spent $100 or more and are three times overdue for their next purchase, given how often they normally buy.
- 🟠 Churning: repeat buyers who are one and a half times overdue or more.
- 👻 Resurrected: buyers who were gone for 60 days or more and came back in the last 48 hours.
More Detail In The List:
The People list adds a 🧠 Brain column with each person's badges, such as Regular, One-Timer or Repeat, plus AOV for average order value, Mom. for momentum, which compares sales in the last 30 days with the 30 days before, Dormant for days since their last visit, and a Churn dot. All of them can be used to sort the list.
Keeping It Fresh:
The segments refresh in the background every hour and every few minutes when you open the People tab. ↻ Refresh now updates them at once.
Putting It To Work Step By Step:
- Click the 🚨 Can't Lose and ⚠️ At Risk tiles first. These people already trust you, so a personal email often brings them back.
- Click 🏆 Champions and 🐋 Whales and thank them personally, or invite them to something early.
- Watch 🔥 Hot Leads. They are known contacts who keep clicking but have not bought yet.
- Use 📥 Export CSV on a filtered segment to send it to your email app.
A Real Example:
On yoursite.com most buyers have bought once, so they show as One-Timer with the Regular label. The ⚠️ At Risk tile shows 22 of the most frequent buyers who have not been seen for 60 days. The owner clicks the tile, exports the list and sends them a personal note about the new coaching club.
Segment Ideas For Your Emails:
- New Customers: a welcome note and a quick start guide for what they bought.
- Hot Leads: a short case study or a reminder of the offer they keep looking at.
- At Risk and Can't Lose: a personal check in, or early access to something new.
- Champions and Whales: a thank you, a testimonial request, or a partner invitation.
Tips:
- Segments get richer as your history grows, because recency, frequency and spend all need time to build up.
- Mark people ⭐ VIP to keep your own short list alongside the automatic segments.
- See Audience Vault For Visitor Identity for how people are identified.