Most questions come down to a handful of simple causes. Find the one that matches what you see and follow the steps.
A Tracking Link Shows A Not Found Page?
- Go to WordPress Settings, then Permalinks, and click Save Changes. This refreshes WordPress's address rules.
- Check the permalink structure is not Plain. Tracking links need pretty permalinks.
- Open 🩺 Diagnostics and run the 🔍 URL Resolution Test for the slug.
I Use PrettyLinks Or ThirstyAffiliates. Will It Work?
Yes. Set a Slug Prefix in Settings, for example track. Your tracking links then live under /track/ while the other plugin keeps its own addresses. 🩺 Diagnostics finds these plugins and lets you set the prefix right there. See Slug Prefix To Avoid Link Plugin Conflicts.
I Created A Link But The List Looks Empty?
Open 🩺 Diagnostics. The Database Tables card shows whether the tables are in place, and offers 🔧 Force Re-install Tables Now if they ever need rebuilding.
Clicks Are Not Showing?
- Check the slug matches exactly, including upper and lower case.
- Test in a private window, so page caching and your own cookies do not get in the way.
- Check your own IP is not on the blocked list in Settings, if you are testing yourself.
A Lead Or Sale Is Not Showing?

Visit the tracking link first, then complete the opt-in or purchase. A thank you page opened directly has no click to join the conversion to. Use the recommended pixel that reads wct_click_id from the address, and check that your pages keep that parameter. See Conversion Tracking Setup Choices.
Revenue Shows As Zero?
For pixels, set the amount in the sale pixel. For postbacks, check that the platform sends the real amount token. See Lead And Sale Tracking Pixels.
The Thank You Page Is On Another Domain?
Use the recommended pixel, which carries the click ID in the address and the browser's storage. The one line image pixel relies on a cookie and suits a single domain. See Cross-Domain Tracking.
A Postback Is Accepted But No Sale Appears?
The click_id must be the original click ID from the tracker, not an order or receipt number. Copy the platform's URL from 🎯 Tracking Setup so the right token is in place. See Server To Server Postback URLs.
WarriorPlus Sales Do Not Show Their Link?
Copy the Notification URL again from 🏪 W+ Connect, 📡 Tracking Setup, and paste it into the product, so the &aff_sub=((aff_sub)) token is certain to be there. See WarriorPlus Setup For Vendors And Affiliates.
Sales Credit A Different Link Than Expected?
This happens with Last Click when a visitor clicks several of your links. Tick 🧭 Navigation-only link on in-funnel buttons, choose First Click for that link, or use the first-click option in W+ Connect. See Attribution Models And Navigation-Only Links.
Sub-IDs Look Different On A Sale?
Sub-IDs belong to the click, so a sale shows the Sub-ID of the click it was credited to. The answer above about which link gets the credit applies here too.
My Own Test Sales Credit An Old Link?
Your browser keeps the tracker's cookies for 30 days. Click 🍪 Reset Attribution Cookies in Settings, or visit yoursite.com/?wct_reset_attribution=1, then test again.
Do I Need wct-tracking.js?
No. The HTML pixels work on their own. The library is an optional helper for developers.
The Dates Look Shifted?
Check Timezone in ⚙️ General Settings. Choose WordPress Setting to match your site, or pick a timezone.
The Public Feed Shows No Links?
Each link needs a Feed Title, and Do NOT show in Public Feed must be unticked. Check both in the link's 📡 Public Live Feed Settings panel.
Licence Activation Does Not Go Through?
Check the whole key was pasted, and that your host allows outbound HTTPS requests. If every site slot is in use, free one in the 🔑 License card. See License Activation And Management.
An Add-On Asks For A Newer Core Plugin?
Update WP Conversion Tracker AI first, then activate the add-on.
How Do I Re-Run The Setup Wizard?
Click ⚙️ Settings, then 🪄 Re-run Setup Wizard in the 🛠 Tools card. It never deletes anything.
ClickBank Sales Are Not Showing?
Paste your ClickBank Secret Key in the 🔑 ClickBank Secret Key box on Tracking Setup, set INS to version 6.0 or higher, make sure the URL starts with https, and list the tracker once. See ClickBank And PayPal Setup.
A Refunded Sale Is Still In My List?
That is by design. A refunded sale keeps its row with a Refunded badge so your history is complete, and it no longer counts in revenue or sales.
A Page On My Site Ends With The Same Word As A Slug?
The tracker only answers yoursite.com/your-slug and yoursite.com/your-slug/sub-id, and never redirects an address that belongs to a real page, post or product.
Do Tracking Links Work When WordPress Is In A Subfolder?
Yes. Links include the subfolder, for example yoursite.com/blog/inbox-course, and work as normal.
A Notice Says Two Copies Are Active?
Open the Plugins screen, find the second WP Conversion Tracker AI row, the one whose folder is not named exactly wp-conversion-tracker, deactivate it and delete it.
Do I Enter My JVZoo Key Twice?
No. The Setup Wizard and JVZ Connect's 🔒 Security tab save to the same place, so entering it in either is enough.
Still Stuck?
Open ❓ Help, then 💬 Support, to send a ticket. Mention what you clicked, what you expected and what you saw, and include the slug of the link.