👤 Audience Vault For Visitor Identity

The Audience Vault is an add-on for WP Conversion Tracker AI. The tracker tells you that a click converted. The Audience Vault tells you who converted, and what else that person has done on your site. It appears as 👤 Audience Vault in the menu bar.

What It Does:

It builds one profile per person and fills it in from conversions, from email opt-in forms on your site, from details in the links in your emails, and from lists you import. When the same email shows up from several devices or networks, the Consolidate tool folds those rows into one profile, so a person's journey follows them across every address they used.

The Five Tabs:

• 👥 People: the main list, with cards for Total Visitors, Identified, Identify Rate, Identified Rev, VIP Visitors, Top Countries and Devices, the 🧠 Vault Brain segments, filters, search and bulk actions.
• 📄 By Page: performance by tracking link, with clicks, unique visitors, conversions, conversion rate, revenue and last click. View People on a row lists the people who clicked that link, with Identified Only, Anonymous Only and Buyers Only filters.
• 📥 Import: bring in an existing list or autoresponder export.
• 🔧 Tools: diagnostics, backfill, recompute, merge and link building tools.
• ⚙️ Settings: the capture switches, Kit recognition and the data wipe.

How People Get Identified:

• From conversions: every sale or lead with an email fills in a profile.
• From the email sniffer: optional code on your site notices when a visitor types into an email opt-in form and identifies them straight away.
• From URL hydration: add merge tags such as ?email= to the links in your emails and visitors are identified the moment they click.
• From an email used as a link's Sub-ID, for example yoursite.com/inbox-course/{subscriber email}. It counts exactly like ?email=.
• From Kit subscriber IDs: Kit can add ck_subscriber_id to every link in its emails. The Vault asks Kit who that subscriber is in the background, so no click is slowed down, remembers the answer for 30 days and identifies the visitor with no merge tag at all. It uses the Kit connection WP Sync already has on your site, or a Kit API secret pasted on the Settings tab.
• From imports: rows are matched by email, and matched to a visitor straight away when the file includes a signup IP.

Finding People:

1. Use the quick chips 🌐 All, 📅 Today, 🗓️ Last 7 Days and 📆 Last 30 Days.
2. Use the filter chips 👥 Everyone, ✅ Identified, 👻 Anonymous, 💰 Buyers, ⭐ VIP and 📝 Has Notes.
3. Search by email, name, IP address or notes, and narrow by country, device, last seen dates, minimum revenue and minimum clicks.
4. Click 🔎 Apply Filters, or ↻ Reset.
5. Click 📥 Export CSV to download the people who match.

Each person shows when they were last seen and where they came from, such as CONVERSION or PAGE HIT, and imported people carry an Imported label.

Bulk Actions:

Tick people in the list, choose ⭐ Mark VIP, ✅ Remove VIP or 🗑️ Delete from the Bulk action menu, and click Apply. The confirmation names the action and how many people it covers. Deleting removes people from the Vault only. Your clicks and conversions are not touched.

Each Person's Page:

Click View on any row. The page shows identity fields you can edit, including email, name, phone or WhatsApp and Facebook user ID, searchable notes, a VIP button, totals such as revenue, conversions, average sale and visits, and a journey table of every recorded event across every address the person used. 📄 PDF Report opens a printable journey report.

Countries For Everyone:

Every visitor shows a country, including people picked up from a page visit, the tracking snippet or an opt-in form. ↻ Refresh now refreshes the totals and the Vault Brain segments and fills in any missing countries.

Importing A List:

1. Open 📥 Import.
2. Choose any CSV, for example an export from AWeber, GetResponse, Mailchimp or Kit. Only the email column is needed.
3. Click Upload & Map Columns, match your columns to the Vault's fields, and run the import.

Rows with a signup IP are matched to a visitor at once. The rest are matched the next time that person clicks a tracking link or buys.

The Tools You Will Use Most:

• 🔄 Identity Backfill: walks every click already in your database and identifies earlier anonymous visits. Run it once after installing. It is safe to run again.
• 📊 Recompute Aggregates: refreshes each person's totals. It also runs hourly and when you open People.
• 🪪 Check Names Against Purchases: compares each person's name with the names on their own purchases.
• 🧬 Merge Duplicate Visitors: folds duplicate rows together.
• 🔗 Consolidate Cross-Device Identities: folds every set of rows that share an email into one profile. It removes the duplicate rows for good, so take a database backup first. Your clicks and conversions are never touched.
• 🪄 URL Hydration Link Builder: pick a tracking link and your email service, and copy a ready made link with the right merge tags. It covers AWeber (Legacy Broadcasts), AWeber (New Editor), Beehiiv, GetResponse, ActiveCampaign, Mailchimp, Kit (ConvertKit), Drip, GoHighLevel, Keap (Infusionsoft), Sendiio, MailerLite, SendFox, Systeme and Custom / Other.
• 🏥 Heartbeat Diagnostic: a live check that capture is working, with ▶ Run Live Write-Path Test.
• 📡 Universal Tracking Snippet: a script tag for the head of any page, even outside WordPress, so visits there reach the Vault.

Settings Worth Knowing:

• 📧 Email Sniffer, 🔗 URL Hydration and 💌 Kit (ConvertKit) Subscriber Recognition are on by default. Kit recognition needs a Kit key, from WP Sync or the Settings tab.
• 🚀 High-Traffic Mode is off by default. It skips page view capture on pages that are not tracking links, which helps during very large email sends. Tracking link clicks, the sniffer and URL hydration keep working.
• The Vault follows the Visitor consent setting in WP Conversion Tracker, so while a consent banner is asking, page visits, URL identities and the sniffer wait for the visitor's yes. See Visitor Consent For EU And UK Visitors.
• 🗑️ Clear All Visitor Data wipes the Vault after you type DELETE to confirm. Your clicks and conversions are not touched, and Backfill can rebuild the Vault afterwards.

A Real Example:

The owner of yoursite.com installs the Vault and runs 🔄 Identity Backfill. More than 300 visitors become named people from their sales and opt-ins. Filtering People to 💰 Buyers shows each buyer with their revenue and last visit, and opening one shows their whole journey, from the newsletter click to the JVZoo purchase. The owner marks the four best customers ⭐ VIP.

Tips:

• Add ?email= merge tags to every newsletter link with the 🪄 URL Hydration Link Builder, so readers are identified on their first click.
• On Conversions, names and emails filled in by the Vault carry a small 🛡️ shield. See The Conversions Tab.
• The AI Analyst can answer questions about people when the Vault is installed. See AI Traffic Analyst With Pro Tools.