🧭 Attribution Models And Navigation-Only Links

Attribution decides which tracking link gets the credit when a visitor clicks more than one of your links before they opt in or buy. WP Conversion Tracker AI gives you a site wide setting, a per link override, and a way to leave in-funnel buttons out of the decision completely.

The Two Models:

• Last Click: the most recent tracking link the visitor clicked gets the credit. This is the default and suits most sites.
• First Click: the link that first brought the visitor in gets the credit. It suits affiliate funnels and multi step funnels where you care most about the original source.

The model applies to both leads (Conversion A) and sales (Conversion B).

Setting The Site Wide Model:

1. Click ⚙️ Settings, then ⚙️ Settings in the menu.
2. In ⚙️ General Settings, choose Attribution Model: Last Click, credit the most recent link clicked, or First Click.
3. Click 💾 Save General Settings.

The 🎯 Tracking Setup screen also shows the model in use, for example Currently set to Last Click.

Overriding One Link:

The Create Link and Edit Link forms both have an Attribution Model drop-down with three choices: Use Global Setting, Last Click, credit this link if it's the most recent click, and First Click, credit this link if it was the first click. Pick one and save the link. Use it when one link should behave differently from the rest of the site.

Navigation-Only Links:

Tick 🧭 Navigation-only link (don't disturb attribution) on the Create Link or Edit Link form for links that live inside your funnel. Clicks on these links are still counted in your stats, but the visitor's attribution cookies are not changed. The sale then credits the link the visitor first came in through, not the button they clicked on the way.

When To Tick It:

• Download buttons on a thank you page.
• Next step buttons between funnel pages.
• Support page and footer links.

Leave it unticked on the links you actually promote, because those are the ones that should earn the credit.

Why It Matters For Marketplace Sales:

WarriorPlus, JVZoo and ClickBank report sales from their own servers, so they cannot read your visitor's cookies. The click ID has to be added to the checkout address at the moment of the redirect. If an in-funnel button sets a newer click just before checkout, the sale would credit that button instead of the ad or email you paid for. Navigation-only links prevent that.

Resetting Your Own Test Cookies:

When you test your own funnel, your browser keeps the plugin's cookies for 30 days, so a new test can pick up an old click from weeks ago. Clear them in any of three ways:

1. Click ⚙️ Settings, and in the 🛠 Tools card click 🍪 Reset Attribution Cookies.
2. Visit yoursite.com/?wct_reset_attribution=1 in the browser you test with. This is handy as a bookmark, or for a colleague who helps you test.
3. In your browser's developer tools, delete wct_click_id, wct_click_id_js and wct_first_click_id for your domain.

Only the browser you use is affected. Nothing is deleted from your reports, and the next tracking link you click counts as a fresh first click.

A Real Example:

yoursite.com sends email readers to starter-guide. On the thank you page, a Download your guide button uses the link guide-download, which goes to the download page. That link has 🧭 Navigation-only link ticked. Later the same reader clicks inbox-course from the guide and buys. The guide download button was counted 610 times in its stats, yet it never took a sale away from the email and course links that did the selling.

Last Click Or First Click, How To Choose:

• Choose Last Click when each email or ad is its own promotion and you want the most recent push to get the credit. This suits daily mailers and most direct sales.
• Choose First Click when you care most about the source that first brought a person in, for example a lead magnet that starts a longer funnel.
• Mix them: keep the site on Last Click and set First Click on one link, such as a webinar registration link, when that link should keep its credit through the funnel.

Tips:

• Use the reset URL only for your own testing, never in customer emails or pages.
• WarriorPlus vendors and affiliates also have the Use first-click as W+ aff_sub option in W+ Connect, on the 🔒 Security tab. See WarriorPlus Setup For Vendors And Affiliates.
• To catch sales that an old link would otherwise keep collecting, see Smart IPN Re-Attribution.