The 📊 Traffic Quality report is part of the Pro Tools add-on. It reads the clicks that reached your links and shows where they came from, how clean they were and how each group converts. Known bots and blocked IP addresses are filtered out before tracking, so they never reach these numbers.
Where To Find It:
- Click 💰 Sales & Reports, then 📊 Traffic Quality.
- From a link: click its Quality value on the All Links list, or 📊 View Traffic Quality on its Stats page. The report opens with that link already chosen.
Choosing What To Look At:
- Pick a Date Range: 🗓️ Last 7 Days, 🗓️ Last 30 Days, 🗓️ Last 90 Days, 📆 This Year or 🌐 All Time, or type From (custom) and To (custom) dates.
- To focus on one link, type its slug or name in Link (optional slug/name).
- Click Apply. Reset clears everything.
The Summary Row:
Total Clicks, Unique Visitors, Desktop / Mobile, Clean Clicks as a percentage, Flagged Clicks and Conversion Rate.
Geo Targeting Results:
When your Geo Targeting rules have acted on clicks, 🎯 Geo Targeting Results shows Passed Through, Sent To A Country Offer, Turned Away and Country Unknown. Turned away clicks are still counted here. See Geo Targeting With Pro Tools.
Geo Tiers And Countries:
🌍 Geo Tiers groups countries into three tiers. Tier 1 is US, UK, CA, AU, NZ and IE. Tier 2 is other developed countries such as DE, FR, NL, ES, IT, JP and SG. Tier 3 is everywhere else. Each tier shows clicks, share of traffic and conversion rate. 🌐 Countries goes further, with each country's tier, clicks, share and conversion rate.
Devices, Browsers And OS:
💻 Devices, Browsers & OS splits clicks by device type, browser and operating system.
Top Sources:
🔗 Top Sources lists the referring sites that sent clicks, with Direct for clicks that had no referrer, each with clicks, share and conversion rate.
Click Quality:
🧪 Click Quality explains the Clean and Flagged split:
- Clean: the click came from a real browser.
- Flagged: the browser details were empty or did not look like a browser, split into the two cases.
- Referred and Direct: clicks that came from another page and clicks with no referrer. Direct is normal for email and app traffic and is not counted against you.
Conversions In This View:
At the bottom, 💰 Conversions in this view lists the leads and sales behind the numbers, with sortable columns, so you can see exactly who converted.
A Real Example:
The owner of yoursite.com opens Traffic Quality for Last 30 Days. 97.8% of clicks are clean, Tier 1 brings 71.5% of clicks at a 4.3% conversion rate, and Tier 3 converts at 1.9%. On the solo ads link, the owner types solo-ads in the Link box and sees most clicks are Tier 1 and clean, so the vendor's traffic is worth buying again.
How To Use It:
- Compare conversion rate by tier and by country before you buy more traffic.
- A country with many clicks and no conversions is a leak. Set a Geo Targeting rule on the link.
- A small country that converts well is worth more attention.
- Check Clean Clicks for every new traffic seller before you buy a larger order.
Tips:
- The same tiers drive the Geo Targeting quick picks and the AI Analyst, so they always agree.
- To send a buyer these quality numbers for their own traffic, see Share Live Stats Pages With Pro Tools.