The Dashboard tells you how the whole site is doing. A link's Stats page tells you how one link is doing, and it is where most of the real analysis happens.
Where To Find It:
Click 🔗 Links, then 🔗 All Links, and click 📊 Stats on any row. The heading shows the link's name and slug, for example Stats: Inbox Growth Course sales page /inbox-course. The buttons beside it are 📄 Save as PDF, ← Back to Links, and with Pro Tools, 📊 View Traffic Quality and 📡 Share Live Stats.
Choosing The Range And Style:
The range buttons are Today, Yesterday, Last 7 Days, Last 30 Days, This Year, All Time and Custom. The page opens on Last 30 Days. The style buttons switch the charts between Area, Line, Bar, Sales Trend and Hourly, just like the Dashboard.
The Cards:
- Total Clicks and Unique Clicks.
- Leads and Sales.
- Refunds and Refund Rate.
- Gross Revenue and Net Earnings.
- Sales Conv.: paid sales as a share of unique clicks.
- Opt-in Conv.: leads as a share of unique clicks.
- EPC: gross revenue per unique click.
- Avg Sale.
- Total Cost, Profit / Loss and ROI, with Pro Tools.
The Charts:
- Click Trends and Revenue Trends for this link.
- Devices: the split between desktop and mobile.
- Countries: where this link's clicks come from.
- Top Referrers: the sites that sent the clicks, with Direct for clicks that had no referring page.
- Clicks by Hour: when your audience is actually active.
The Sub ID Breakdown:
📊 Sub ID Breakdown lists every Sub-ID on this link with Clicks, Conversions, Sales, Revenue, Conv Rate and EPC, plus Cost and P/L with Pro Tools. This is where you find which source to grow. Judge sources by EPC rather than clicks, because the busiest source is often not the most profitable one. Email addresses used as Sub-IDs are added up into one 📧 Email subscribers row, with Show who clicked to list the people, buyers first. See Sub-ID Tracking For Traffic Sources.
Traffic Sources:
🧭 Traffic Sources groups this link's clicks by the UTM tags and parameters they arrived with: Source (utm_source), Medium (utm_medium) and Campaign (utm_campaign), each with clicks, leads, sales, revenue, conversion rate and EPC. Click a heading to open it. See UTM Tags And Custom Parameters.
The Conversions Table:
💰 Conversions lists the leads and sales recorded on this link. It works like the main Conversions list: a Search box for email, product, IP and Sub-ID, a Type filter, and ⚙️ Columns to choose what to show. Extra columns include Device, Browser, OS, Network, Gateway, Recurring, Refund, Quality, Tier and Click→Sale. A few are hidden at first, and your choice is remembered in this browser.
Saving A PDF Report:
- Set the range you want, for example Last 30 Days.
- Click 📄 Save as PDF. A printable report opens in a new tab.
- Click 🖨 Save as PDF / Print at the top and choose Save as PDF as the destination in your browser's print window.
The report covers the cards, the click and revenue trends, devices, countries, top referrers, clicks by hour, the Sub ID breakdown and a table of the last 50 conversions. Buyer emails are partly masked, and emails used as Sub-IDs are shown as one Email subscribers total, never as addresses. It is a tidy way to send results to a client or a partner without giving them access to your site.
Resetting One Link:
Reset Stats for This Link at the bottom of the page clears the clicks and conversions for this link only, after you confirm. Use it after testing a new link, so its live numbers start clean.
A Real Example:
The Inbox Growth Course link on yoursite.com shows 867 clicks, 29 sales and a 3.47 dollar EPC over 30 days. The Sub ID Breakdown shows email-oct06 at the top for revenue, and the Devices chart shows mobile and desktop close to even, so the owner checks the sales page on a phone. Then they click 📄 Save as PDF and send the report to their business partner.
A Weekly Review Routine:
- Open the Stats page of your busiest link on Last 7 Days.
- Read EPC and Sales Conv. against last week's report.
- Check the Sub ID Breakdown for the best and weakest source.
- Check Devices and Clicks by Hour for anything new.
- Save a PDF report for your records or your partner.
Tips:
- Use Custom range on a launch week to compare launches.
- With Pro Tools, 📊 View Traffic Quality opens the quality report for this link, and 📡 Share Live Stats creates a public page for a buyer. See Traffic Quality Report With Pro Tools and Share Live Stats Pages With Pro Tools.