A refunded sale should not keep counting as revenue. When your sales platform reports a refund or a chargeback, WP Conversion Tracker AI takes it off your totals and keeps the original sale visible in your history, clearly marked.
Which Platforms Report Refunds:
- WarriorPlus and JVZoo, through their live notifications. JVZ Connect can also pull in late refunds on affiliate sales through its rebills check.
- ClickBank, for refunds, chargebacks and insufficient funds events.
- Stripe, through the Stripe Connect add-on.
How A Refund Finds Its Sale:
Each platform names the original sale in its own way, so the tracker compares every transaction ID the refund carries, such as the platform's sale ID, the payment processor's ID, the receipt number and the subscription payment ID, with the sales it has already recorded. On a WarriorPlus subscription, a refund of one particular payment is applied to that payment. The tracker can only reverse a sale it has recorded, so a refund for a sale it never saw is left alone.
What Changes When A Refund Arrives:
- A full refund or chargeback takes the sale's gross and net out of your totals, and the sale drops out of the sales count.
- A partial refund takes off only the part that was returned, with the net reduced in the same proportion. The sale still counts as a sale.
- A subscription that stops is flagged on its own. No money moves, so your revenue stays the same.
Refunds are applied from the moment their notification reaches your site.
Where You See It:
- 📊 Dashboard: a Refunds card counts the sales fully refunded in the range, and a Refund Rate card shows refunds as a share of all sales. The revenue cards and charts already have refunds taken off. Both cards can be hidden with their ×.
- A link's Stats page: Refunds and Refund Rate for that link, and a Refunds tile on its printable report.
- 💰 Conversions: a fully refunded sale carries a red Refunded badge with its amount struck through. A partial refund carries an amber Partial refund badge with the amount returned.
Gross And Net Side By Side:
Gross is what the customer paid at checkout. Net is what you keep after payment fees and affiliate commissions, with refunds taken off. On affiliate promotions the two can be very different, so the plugin shows both:
- 🔗 All Links: Gross and Net columns.
- 📊 Dashboard and link Stats pages: Gross Revenue and Net Earnings cards.
- 💰 Conversions: Customer Spend and Your Net Take tiles.
Avg Order Value is Gross Revenue divided by paid sales, so free leads are not counted.
A Real Example:
On yoursite.com, a Traffic Toolkit buyer paid $47.00 through WarriorPlus. The vendor earnings after the platform fee and the partner's commission were $19.98, so the sale shows $47.00 gross and $19.98 net. Later the buyer gets $20.00 back. The conversion now carries the amber Partial refund badge, gross drops by $20.00, and net drops by the same share. On another day a Stripe course sale is fully refunded and shows the red Refunded badge, with the $97.00 struck through and taken off every total.
Reading Refunds On A Link:
- Open the link's 📊 Stats page and choose a range such as Last 30 Days.
- Compare Sales with Refunds, and read Refund Rate.
- Scroll to the link's Conversions table and look for the red and amber badges to see which sales were affected.
- Compare Gross Revenue with Net Earnings to see how much you keep from this link after fees, commissions and refunds.
Tips:
- To see how often a link's buyers ask for their money back, open its Stats page and read Refund Rate next to Sales.
- With Pro Tools, profit and loss uses Net, so a refund reduces your profit the way you would expect. See Cost Per Click And Profit Tracking With Pro Tools.