The Compliance check reads every ad the moment it is written and again whenever you edit it. It flags what would likely get an ad rejected, so you fix it before a network sees it. The Compliance tab explains the rules, lists any ad Google or Meta turned down, and lets you teach it new phrases.
Where to find it:
Open Campaigns, Compliance.
Ads the networks turned down:
Once a day ADs reads Google (through the direct connection or your Google Ads script) and Meta for any ad they did not approve, and lists each one with the Network, Campaign, Ad and Why, in the network's own words. Press Check now to read them straight away. Last read shows when it last looked.
What to do with a turned down ad:
- Read Why.
- Fix the ad in that network's ads manager and ask for a review, or rewrite it in ADs and create it again.
- If the reason names words, record them under What it has learned from your rejections.
What it checks for:
Twelve built in rules, each with a level:
- BLOCKS SHIPPING: Income or earnings claim, Financial outcome promise, Guaranteed result, Before and after framing, Personal attribute.
- WARNS: Amount per month or year, Health claim, Sensational or clickbait phrasing, Unrealistic speed claim, Excessive capitals, Excessive punctuation (Google Search) and Unsupported superlative.
The table says why each rule matters and which platforms it applies to.
What you see on an ad:
- Clean: nothing found.
- Worth a look: a warning, with the rule and the matched words under the field. Fix what was flagged rewrites it; Rescan checks again after your own edit.
- An ad that a rule blocks cannot be created on any network until it is fixed.
What it has learned from your rejections:
- Choose the Platform.
- Paste The exact phrase, exactly as it appeared in the ad. Matching ignores capitals.
- Add the Reason they gave.
- Press Teach the scanner.
From then on the scanner catches that exact phrase before it can go out again. Learned rules lists every phrase with its platform, reason and date, and Disable switches one off without losing it.
A real example:
On yoursite.com, Google turned down a Gmail and YouTube ad with "Destination not working", and Meta turned down "Starter not rising?" for assuming something about the person. The owner taught the scanner "never fail again" (Facebook) and "guaranteed rise" (Google), so those phrases are flagged in every future ad.
Tips:
- The check is a strong safety net. The networks change their rules now and then and the final decision is always theirs, so keep your claims plain and true.
- Superlatives such as "best" need a source. Swap them for a concrete fact.
- See The Campaign Screen: Brief, Ads, Angles And Winners for the buttons on each ad.