🏷 Ad Network Tags On Every Page

📖 3 min read📦 ResultsAiX ADs

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Each ad network has its own tag that tells it "this person visited your site". That is what website visitor audiences, the retargeting lists, are built from. ADs puts the tags you tick on every page of your site.

Where to find it:

Open Networks, Audiences and tags. The first card is Ad network tags on every page. Its heading shows how many are on, for example 4 ON.

Step by step:

Ad network tags on every page with the Google tag, Meta Pixel, TikTok Pixel and LinkedIn Insight Tag ticked and their ids — Tick each network and its tag goes on every page.

Tick On every page for each network you advertise on.
Check the Tag id. The pixels already saved for a network are used (Using the one already saved for this network); type another to change it.
Press Save the tags.

The tags:

Google tag: read from your own Google Ads account (the Google section below the card), so it always matches.
Meta Pixel (Facebook & Instagram): your pixel chosen on the Facebook & Instagram tab.
TikTok Pixel: the pixel code on the More networks tab, TikTok.
LinkedIn Insight Tag: Campaign Manager, Data, Insight Tag: the partner id number.
Pinterest Tag: Ads Manager, Conversions, Pinterest Tag: the tag id number.
Reddit Pixel: the pixel id on the More networks tab, Reddit.
Snap Pixel: the pixel id on the More networks tab, Snapchat.

If Google Tag Manager or another plugin already loads one of these tags, leave that one unticked so it does not load twice.

Cookie consent:

With ResultsAiX Consent on your site, every tag waits until the visitor allows marketing cookies, and stays off for visitors who say no.
With another consent manager that speaks the WordPress Consent API, the tags wait for marketing consent too.
With no consent manager, the tags run for everyone, and the card says so. If your visitors are in the EU or UK, add one.

Leads and sales still go to each network server to server, so nothing is counted twice.

A real example:

yoursite.com ticked the Google tag (AW-1048275519, read from Google Ads), the Meta Pixel, the TikTok Pixel and the LinkedIn Insight Tag with partner id 6120458, and pressed Save the tags. The heading now reads 4 ON. Pinterest, Reddit and Snapchat stay unticked until the owner advertises there.

Tips:

Tick a network as soon as you plan to use it. Visitor lists only fill from the day the tag is on.
Next, make the visitor lists. See Google Retargeting: Website Visitor Lists and Facebook And Instagram Audiences And Lookalikes.