On TikTok, LinkedIn, Pinterest, Reddit and Snapchat, ADs sends your customer lists and makes website visitor audiences, the same way as on Google and Meta. Each network needs its marketing API connected first.
Where to find it:
Open Networks, Audiences and tags. The TikTok, LinkedIn, Pinterest, Reddit and Snapchat section has one card per network. Its heading shows CONNECTED when the marketing API is connected, and TAG ON EVERY PAGE when its tag is on.
Before you start:
Connect the network's marketing API on the More networks tab. See Connecting A Network's Marketing API (Audiences, Spend, Campaigns).
Customer lists, kept in step every day:
- ResultsAiX ADs: Mailer active subscribers, when the Mailer is on your site.
- ResultsAiX ADs: buyers.
- With Audience Vault: every Vault segment, such as Champions, At Risk and Can't Lose.
Press Send to TikTok (or that network's name) on a list. Only scrambled addresses leave your site; new people are added and people who left are removed every day. Each list shows when it was last sent.
Website audiences:
Tick the network's tag in Ad network tags on every page, then press Make the website audiences.
- TikTok: all website visitors and visitors who did not buy (180 days).
- Pinterest: all website visitors (540 days).
- LinkedIn: all website visitors.
- Snapchat: all website visitors (every page view its pixel saw).
- Reddit: website audiences are made in Reddit Ads Manager (Audiences, Website retargeting), from the Reddit Pixel ADs puts on your pages. Your customer lists are sent from here.
LinkedIn, Pinterest and Snapchat do not split thank-you pages out of a website audience, so instead of "visitors who did not buy" use all website visitors and keep your buyers list out of the campaign. The card says so.
How big a list must be:
Each network has its own minimum before a list can be used: TikTok and Reddit 1,000 people; Pinterest and Google 100. Each needs a day or two to match.
Using them in a campaign:
In the campaign's Create it on your other networks (paused) section, each network has Your audiences with Only them or Keep out for each list made on that network.
A real example:
yoursite.com connected TikTok's marketing API. The TikTok card lists Mailer active subscribers, buyers and each Vault segment, with Send to TikTok buttons, and the two website audiences at the bottom with Make the website audiences.
Tips:
- Start with buyers as Keep out. It saves budget from day one, even before a list is big enough to target.
- Use the same list names across networks, so your campaigns read the same everywhere.