🎭 The Campaign Types

📖 5 min read📦 ResultsAiX Engage

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There are 21 campaign types. Each belongs to a family, and the family decides how it sits on the page and which design controls appear in the builder. Pick by how much you want to interrupt the visitor: a bar sits quietly at the edge, a popup asks for full attention.

Where to find it:

Campaigns tab, then + New Campaign. Scroll past the templates to Or Pick A Type And Design It Yourself. The types are grouped as Bars, Popups, Callouts and In Content, each with a short description.

Bars, the gentlest option:

The Bars group of campaign types on the New Campaign screen — The nine bar types, each with a short description.

A Sticky Side Tab opened into a card asking Run a cafe or office — A Sticky Side Tab after the visitor clicked it open.

Always visible and out of the way. Best for a launch, a discount or one announcement on every page.

Sticky Header Bar: pinned to the top of every page.
Sticky Footer Bar: pinned to the bottom, clear of your header and menu.
Floating Bar: a detached rounded bar with space around it, so it reads as a card.
Split Bar: one, two or three calls to action side by side, each with its own icon, headline, sub-line and button.
Announcement Ticker: scrolls through up to 10 short messages in one bar.
Countdown Bar: a live clock to a date, an evergreen deadline per visitor, or the campaign end date. See Countdown Timers On Any Campaign.
Coupon Reveal Bar: hides the code until the visitor clicks, then shows it with a Copy button.
Cookie Notice Bar: a simple notice with Accept and Decline buttons.
Sticky Side Tab: a vertical tab on the left or right edge that opens into a small card when clicked.

Bar examples:

A Countdown Bar with days, hours, minutes and seconds boxes and a Shop the sale button — A Countdown Bar counting down to Sunday at midnight.

A Coupon Reveal Bar showing the code BEANS15 with a Copy button — A Coupon Reveal Bar after the visitor clicked to reveal the code.

A Split Bar with three columns: Espresso blends, Single origins and Subscriptions — A Split Bar with three calls to action.

The Countdown Bar counts every visitor down to the same moment. The Coupon Reveal Bar shows the code only after a click. The Split Bar puts three ranges side by side, and the Announcement Ticker rotates short news lines.

Popups, the highest impact:

They take the visitor's attention, so use them for one clear, valuable ask.

Center Popup: the classic centred box with the page dimmed behind.
Slide In: slides up in a corner you choose, without covering the page.
Welcome Mat: a full screen takeover. Best kept to landing pages.
Sheet: a full width band that slides in from the bottom or the top.
Side Drawer: a full height panel from the left or right edge.
Video Popup: a YouTube or Vimeo video in a box, with a call to action underneath. The video starts muted.
Two Step Yes / No: asks a question first and only shows the form to people who say yes.
Content Locker: blurs the rest of an article until the visitor subscribes.
Entry Gate: an age or entry question shown before the page can be used.
Spin To Win: a prize wheel the visitor spins after entering their email. You set the prizes and the odds.

Popup examples:

A Side Drawer on the right asking for email, name and phone for a wholesale pack — A Side Drawer asking for wholesale details.

A Content Locker over a blurred article with an email field and Unlock the guide button — A Content Locker blurs the article until the visitor subscribes.

A Side Drawer is a calm way to ask for longer details, a Content Locker turns a popular guide into a list builder, and an Entry Gate asks a simple yes or no before the page opens.

Callouts, the friendliest:

A Chat Bubble Callout card from Maya from Northside with three messages and a Take the quiz button — The Chat Bubble Callout after it opened and played its messages.

Chat Bubble Callout: a round bubble in the corner that opens into a message card with a name, an optional avatar and messages that appear one after another with typing dots. It opens by itself after a few seconds. It reads like a person rather than an advert.

In Content, part of the article:

In-Content Box: sits inside your blog post after the paragraph you choose. No overlay and nothing to close by default. See The In-Content Box.

How types share the page:

Bars, side tabs, the chat callout and the In-Content Box can share a page with anything. Popups take turns: if a second popup is ready while one is open, it waits and shows after the first one closes. See Display Rules: Frequency And Priority.

Which type for which job:

Grow your list on a blog: In-Content Box, Slide In, or a Content Locker on your best guide.
Grow your list on any page: Two Step Yes / No, or a Center Popup on exit intent.
A sale or launch: Countdown Bar, Sticky Header Bar or Coupon Reveal Bar.
Several offers: Split Bar.
A friendly nudge: Chat Bubble Callout or Sticky Side Tab.
A required notice: Cookie Notice Bar or Entry Gate.

A real example:

Northside Coffee Roasters runs a Sticky Header Bar for free delivery, an In-Content Box inside their brewing guide, a Two Step Yes / No for a first bag discount, a Chat Bubble Callout on the shop page, and a Sticky Side Tab for wholesale enquiries. Each one does a different job, and none of them fight for attention.

Tips:

Every type has a template, so pick a template when you want copy and colours ready to edit.
Change one thing at a time and compare the numbers on the Campaigns list.