Free Consumer Reports needs a licence key before it shows its screens. The key also decides which of the 8 niches appear on your site, and whether the Funnel Builder add-on is included. This article covers the install, the first key, extra keys, and moving a key to another site.
Before you start:
- WordPress 5.6 or later and PHP 7.4 or later.
- An administrator login.
- Your licence key. It was emailed to you when you bought, and it is in your account portal at resultswithkevin.com/portal/.
- Permalinks set to Post name (WordPress Settings, then Permalinks). The plugin switches Plain permalinks to Post name for you when you activate it, but it is worth a check.
Install the plugin:
- Download free-consumer-reports.zip from your account. Do not unzip it.
- In WordPress go to Plugins, then Add New, then Upload Plugin.
- Choose the zip file and click Install Now.
- Click Activate Plugin.
A Free Consumer Reports item appears in the WordPress sidebar. Until a key is added, clicking it opens the licence screen, and other admin pages show a short notice with an Activate now link.
Add your licence key:
- Click Free Consumer Reports in the sidebar.
- In the License panel, paste your key into the box (keys look like FCR-XXXX-XXXX-XXXX-XXXX).
- Click Activate.
- The panel shows a message such as "Key accepted: unlocked all 8 niches." and the full plugin loads.
Once the plugin is licensed, the License panel lives at the top of the Settings tab.
The License panel:

- License Key: your key, masked so only the first and last characters show. This keeps it safe when a helper or developer has access to your admin.
- Status: Active when the key is good.
- Licensed To: the email address on the key.
- Add another license key: the box and the Add another key button, for a second key.
- Refresh License Info: asks the licence server for the latest details of every key on the site. Use it after you buy another niche on the same account.
- Deactivate This Site: removes every key from this site and frees the site slots they used.
- All my keys & downloads: opens your account portal.
Your Report Volumes:

Under the panel, Your Report Volumes lists every key on the site. The first line sums it up, for example "All 8 niches unlocked, all 400 report funnels. Funnel Builder add-on included."
The table has four columns:
- License Key: the masked key, the email it belongs to, and "Shown in the panel above" for the main key.
- Unlocks: what the key includes, for example All 8 niches, or Health & Fitness, Home Improvement, Technology & Software, or Funnel Builder add-on.
- Sites: how many sites use the key out of how many it allows, for example 2 / 3.
- Remove: takes that one key off this site and frees its slot.
Adding more keys:

Each niche volume and the Funnel Builder add-on can come with its own key. Keys stack. Paste the next key into Add another license key and click Add another key. The new niches appear on the Funnels tab right away, next to the ones you had.
When only some niches are included, the table ends with a Still locked line that names the other niches. Those niches show a lock on the Funnels tab.
A real example:
Your Site first bought three niche volumes on one key (Health & Fitness, Home Improvement and Technology & Software) and the Funnel Builder on a second key. Your Report Volumes shows both keys: the first says those three niches with 2 / 3 sites, the second says Funnel Builder add-on with 1 / 3. The Funnels tab shows 150 report funnels plus the custom ones built with the add-on.
Later the owner moved to an all niche key. After adding it, the summary reads "All 8 niches unlocked, all 400 report funnels."
Moving to a new site:
- On the old site, open Settings and click Deactivate This Site. That frees the slot.
- Install the plugin on the new site.
- Add the same key there.
Removing the plugin from WordPress (Plugins, then Delete) also frees the site slots. Simply deactivating the plugin keeps your keys, which is handy when you switch plugins off for a moment to test something.
Tips:
- Copy the key straight from your purchase email or the portal so no extra space sneaks in.
- After buying another niche, click Refresh License Info so the new niche shows straight away.
- Need a key looked up? The Help & your account card in Settings has a Contact support button.
- Next step: run the Setup Wizard. See The Setup Wizard Step By Step.