📁 Choosing And Publishing Report Funnels

The Funnels tab is where you decide which reports are live on your site. Every report starts switched on, so the job here is mostly to switch off the ones that do not suit your audience, and to find the reports you want to promote.

Where to find it:

Free Consumer Reports, then the Funnels tab. The heading shows how many reports are in view and how many your licence includes, for example Funnels (404 of 404).

The niche buttons:

Across the top, one button per niche shows its count, for example Health & Fitness (50). All shows every report. Click a niche to see only its reports. Custom categories from the Funnel Builder add-on show here too, for example Smart Shopping (3).

If your licence does not include a niche, its button shows a small lock. Clicking it shows the titles in that niche and an Unlock All 8 Niches Now button. With some niches locked, the All view also shows a short note naming them.

Search and page size:

• Search funnels: type part of a title and the cards on the current page filter as you type.
• The page size menu shows 12, 24, 48 or 100 reports per page.
• Page numbers sit at the bottom, for example Page 1 of 17.

To search a whole niche at once, pick the niche button first and choose 100 per page, then type in the search box.

A report card:

Each card shows the report's cover, its title, its niche, and four controls:

• The switch: on (blue) means the report is live. Off greys the card out.
• Edit: opens the report's Edit page. See The Squeeze Page And What Gets Injected.
• Preview: opens the live squeeze page in a new tab. It shows when the report is on and its files are installed.
• Traffic: opens the report's Traffic Toolkit in a new tab. See The Traffic And Share Toolkit.

If a card says No Assets instead of a cover, the report's files are not on your site yet. See Installing Your Funnel Assets.

Switch reports on or off:

1. Click the switch on a card. It saves straight away, there is no Save button.
2. A report that is off shows a plain "404 - Page Not Found" page to visitors and leaves your Showcase page.
3. Click the switch again to bring it back. Its settings and stats are kept.

Switch a whole page at once:

Enable All and Disable All switch every report shown on the current page. To switch off a whole niche:

1. Click the niche button.
2. Choose 100 per page so the whole niche is on one page.
3. Click Disable All.

Plan which reports to run:

1. List the topics your audience already reads on your site.
2. Keep the niches that match and switch off the ones that do not.
3. Within a niche, preview the reports and keep the ones you would happily recommend.
4. Promote five to ten of them first with the Traffic Toolkit.
5. After a month, check Top Performing Funnels on the Dashboard and focus on the winners.

A real example:

yoursite.com is about smart buying, so the owner kept all eight niches but switched off two beauty reports they did not want to promote: Botox vs. Fillers and Chemical Peels Explained. Their cards are grey, and their addresses show a 404 page. The rest stay live.

Then they opened Health & Fitness, saw Meal Prep Made Easy, clicked Preview to read the page, and clicked Traffic to copy a ready post for their Facebook page.

How reports are named:

Each report has a title such as "FREE Report: Meal Prep Made Easy" and a slug such as HealthMealPrepMadeEasy. The slug is the last part of the report's address: yoursite.com/reports/HealthMealPrepMadeEasy/. See Funnel URLs And The URL Prefix.

Tips:

• Start with the niches that match your site. A focused list of reports usually converts better than all 400.
• Use the Dashboard's Top Performing Funnels to see which reports to promote more.
• Switching a report off is safe. You can switch it back on any time with nothing lost.